Tone of Voice

  1. Approachable
  2. Knowledgable
  3. Confident
  4. Human

Main Palette

Simple, yet effective. Classic yet modern. No need to get crazy, just colors that work.

--main-white

--main-black

--main-red

Accent Palette

The color palette should compliment not compete. So in the essence of being as basic as I can be I introduce the most uncommon colors out there... Yellow, Green, and Blue.

--yellow

--green

--teal

Typeface

Overused Grotesk

Both variable and classic. Plus can't beat that name.

Type System

  • quiet-voice
  • calm-voice
  • strong-voice
  • attention-voice
  • loud-voice